Created an interactive experiential marketing campaign promoting Uber One for Students. Using data and audience insights provided by Uber, we created individual personas for college students, forming a personalized yet relevant way to interact with the brand. At the same time, we conducted individual surveys across 19 universities, identifying KPIs and target conversion rates.
As a marketing strategist and designer, I ideated “Onesona” mockups which remained faithful to the Uber One badge. Each character corresponded to an aspect of college life, and worked to hold appeal to a younger, interaction-driven audience.
Result: HFC CC Finalist